After exerting an effort to try to keep the headphone jack for a couple of years, OnePlus has decided to shelve it. The company posted an image on social media, confirming that the port would no longer exist.
According to TechCrunch, the company first revealed a USB-C variant of the titular Bullet V2. Shortly thereafter, it confirmed the removal of the headphone jack in its upcoming smartphone called OnePlus 6T.
Eating Its Own Words
One could say that the phone maker’s decision is a bit puzzling. This is due to the fact that four months ago – particularly during the OnePlus 6 unveil – it took jabs at Apple and Google for their decision to get rid of the headphone jack on their mobile devices.
In an interview, the OnePlus co-founder said that it was the “right time” to make such move.
“We found 59% of our community already owned wireless headphones earlier this year – and that was before we launched our Bullets Wireless headphones,” he said.
“We’re not doing it for the sake of doing it and because everyone else is. We believe now is the right time, as it’ll benefit the majority of our users while keeping the downside low.”
It seems to be an illogical decision considering the famous OnePlus motto “Never Settle.” The publication added that majority of the users totally care about the headphone jack. It appears that this decision was heavily based on some manufacturing factors, which are reportedly beyond the company’s control.
Because of Resources
For a company to thrive in a competitive market, it must have a great pool of resources in order to sustain its longevity. Unfortunately for OnePlus, it does not have the kind of resources akin to that of LG, Samsung, or even Xiaomi.
Otherwise, it would not turn to OPPO when it comes to manufacturing and distribution of its products. The company’s main assembly line in Dongguan, China is actually part of a larger facility courtesy of OPPO. This is the same facility that is responsible for manufacturing the R15 and the F9.
As such, OnePlus keeps on sourcing all internal components – with the camera and display modules being the popular ones – from OPPO. And while it is safe to say that the former’s 6’s external design is quite different from that of the latter’s R15 Pro, the internal layout is almost identical. Considering the fact that the OPPO R17 Pro removed the 3.5 mm jack, it only makes sense for OnePlus to take on a similar move.
In other words, it is almost impossible for OnePlus to exist if not for OPPO’s supply chain. And while it may be thankful for having a facility to manufacture its smartphones’ parts, it never has full control when it comes to any product-related decision. The removal of the headphone jack is more of like a business decision, rather than a marketing scheme.
This decision also indicates that OnePlus wants to venture out from making profits through its devices. With the launch of the OnePlus Bullets Wireless, it is as clear as the sky that the company is turning to accessories to funnel profits.